DAgoulT’s other half reason for being stands knee deep in pattern making, as it lies swamped in a peaty field of denim, whence from beneath the cerulean blue surface rises arguably the most precise line of fit, feel and contour for the female figure yet to be have been drawn. Form and lift hiked up a notch, new heights scaled in these our focal and coveted nether regions.

Silhouettes devised that as well a contoured lift in the derriere, within the sea of said pattern making munificence is also begat one legit innovation in just-below-the-waist support at-the-front, holding the tummy in- something to do with the way the pattern is cut (so no add-ons). Fitted styles are designed so as to hold in and support the tummy, as well as lift the bum. And this tummy support is something the brand vouches for.

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With Simon Porteous award winning graphic designer and branding pundit as Creative Director in 2025, DAgoulT marks its entry into Women’s Contemporary. 

Porteous, essentially co-founding the brand right from its very idea origination, then through its graphic identity and across all the key touchstones, in 2025 brings his plethoric experience in graphic design at the highest level to product design. At ease with both analogue and digital tools Porteous nurtures artisanal savoir-faire with a modernist irreverence. Aside from key technical USPs in the denim (the fit, the articulated butt lift, the midriff-to-tummy support, in turn managed by the technical side), Porteous introduces his own novel interpretation to the design. Where references collide, some pockets are abstract and minimalist while others vintage inspired, reflecting a more western sensibility. Dues are paid to the ebb and flow between tradition and progress. And poetry, by way of soft, delicate blank verse, filters through to some of the wording, as reflected on hand tags, main labels and DAgoulT T’s. 

And Porteous proffers us a little of the vibrance of his trademark idiosyncracies, through the DAgoulT line of Ts. These come abundant with copy, street speak, code, symbol, icons, evincing a melding of ideas and bespoke crafted graphics, the artist at work. Screen printed onto Supima cotton Ts (a finer, extra long staple breed of cotton from the US, that’s essentially organic), the Ts like the denim are not un-complex. Steeped in some of Porteous’ own autobiographical research relating to his lived experience, both sub-cultural and traditional. 

It is true, for Porteous it has been a while in the making, having met the brand’s other co-founders way back in 2015. Back when Porteous, then self styled denim aficionado who had spent his working life in branding in the luxury and fashion sectors, working alongside clients such as Pentagram, Interbrand, Saatchi and Saatchi, Williams Murray Hamm, to name a few, was first approached to help create the graphic identity for a new L.A. manufactured denim brand. The prospect of engaging with one of his life passions (denim) was initially a moot point of curiosity for him. But it is the same passion that has also been a driver as he sinks in the hours, and revels in the challenges. All the while underlined by the task of creating architectural masterpieces that empower in ways that are often lived and not just seen. 

Porteous for DAgoulT in 2025 inaugrates a collection of women's denim and Ts that are modernist garments also nostalgic for some era in the past, and with a coalescing of the attitudes. Infused with a palate of Porteous' shrewd and artful idiosyncracies. 

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#RETHINKDENIM

Brand Values

DAgoulT is, like its many contemporaries, also consumed by a philosophy, call it a founding principle, about producing things built to last. In such a way they’re not only likely to last but likely to be loved and lived in for longer- and through this have meaning. Jeans made with conviction, denim that has a soul - weathering and working in tandem with the life of the wearer over time.

And from where we see it, it’s here the difference lies.

For denim to have a soul, it also has to be made in a certain way, and with a certain minimum (grade) of construction. 

Or in today’s world, of a type of intelligent modernity. 

Merging aspects of the digital age with the traditional past, facets of our heritage without which all would be lost.

read more on brand values

#RETHINKDENIM